They tried to capture the spirit / theme of each startup in the drink. Or something like that.
The Bit.ly: Tequila shot
The Boxee: Vodka, triple sec, lime, shaken, serve on rocks in tumbler
The Drop.io: Beer + Shot of Bourbon, Vodka or Tequila
The Etsy: Vodka, muddled lemon, sugar, ginger ale
The Foursquare: Vodka, sour (shaken), garnish w/cherry + orange
The GoodCrush: Vodka, triple sec, lime juice, cranberry, shake on ice and strain into martini glass.
The Hot Potato: Jager-Bomb
The Hunch: Gin and tonic
The Kickstarter: Muddled bitters, sugar, orange, cherry, add rocks, bourbon.
The OMGPOP: Lemonade, Gin, Peach Schnapps, sour mix. shake. Highball or glass on the rocks.
The Parse.ly: Muddled mint + sugar, bourbon, sour. Tumbler glass on rocks.
The Postling: Bourbon, Ginger Ale, highball or tumbler on the rocks.
The ScoopSt: Vodka, Gin, Rum, Tequila, Triple Sec, Sour Mix, Jagermeister
The SpeakerText: Tequila, mixers
The Tumblr: Vodka Cranberry with a lime.
The Yipit: PBR